I’m Sarah JumaCEO.

About My Role

Always optimistic and up for a challenge, it’s refreshing to have me on your team. I genuinely love to work and take great pride in all of the projects I’m involved in. I’m captivated by retail technology, second-screen engagement and the importance of strategic hr management in relation to successful business development.


The Architect

My Blueprint for Building

I look at each project like a foreman on a construction site; a strong foundation is key to creating a long lasting structure. I curate a core team of professionals who help to analyze, develop and execute a plan that achieves your main objectives.


Throughout the process, I generate a spirit of cooperation, participation and productivity in others because I’m authentically friendly and approachable. Clients describe me as on point. Friends say I have a sharp sense of humor.


As an advocate for diversity and inclusion, I’m committed to supporting underrepresented entrepreneurs on their journey.


Work Experience

Innovate Inclusion / 2016

Advocates for the entrepreneurial success of underrepresented communities by using innovation to bring awareness and access to programs and services.

StyleID / 2013

A mobile app that identifies items worn and seen on screen. They innovate the way customers connect with media and brands/retailers by making media shoppable.

All Canada Classic / 2012

Over the past decade this event has featured the best Canadian male and female high school basketball players. Juma Management facilitated the celebrity game where 15 lucky students played against Toronto celebrities like JRDN, P Reign, Anthony Farnell, T Rexxx and DJ Starting from Scratch.

Planet Africa Awards / 2012

The Planet Africa Awards recognize individuals, businesses and agencies that have made profound impacts in their respective communities. Juma Management was responsible for VIP & general public hospitality.

Grassroots Basketball Canada / 2011

Canada’s number one student athlete development program has entrusted Juma Management with strategic partnerships, fundraising and business development initiatives.

Physical Lifestyles for Autistic Youth / 2010

In addition with the primary responsibility of business development, Juma Management played a key role in branding PLAY, a non-profit organization. This included registering the business, drafting by-laws, developing company policies and a sustainable five year plan.

Steve Nash Charity Classic / 2005

Juma Management acted as the first point of contact for sponsors and athletes. In addition to contract negotiations & fulfillment Juma managed all things VIP from receptions to gift bags, This event raised over 250K for the Steve Nash Foundation.

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